Users do not want to learn how to use your product

As a product manager, you might be tempted to assume that users want to learn how to use your product. You provide loads of documentation, a hotline, and a lot of other help for the inquiring user.

However, user are usually not as excited about your cool and fancy product like you are. They have a goal in mind and just want to reach it. If your tool is the right one, fine. If not, they will eventually choose another one (e.g. when it is too complicated to understand).

User action requires three things:

  • Necessary motivation
  • Sufficient ability
  • Effective triggers

Learn here how to provide these three requirements here.

 

Addendum: I have created a resource stash for all things related to Software Product Management!

Motion in UI Design

UI Design is not restricted to static display only. Motions helps designers improve user experience. The article “Motion in UX Design” explains why:

  • It drives user’s attention and hints at what will happen if a user completes a click/gesture.
  • It helps you orient users within the interface and provides guided focus between views.
  • It provides a visual feedback.

Check out the very good examples as well!

Webcams used to enhance User Experience

Now that desktop computers are sold in ever smaller number and laptops and tablets sales increase, the percentage of webcams increases constantly. Why not use webcams for a better user experience? iTunes uses the webcam to input voucher codes. I guess this is an even better user experience than scanning QR codes, because it is “real life” and no special knowledge (what is a QR code?) is needed.