As a product manager, you might be tempted to assume that users want to learn how to use your product. You provide loads of documentation, a hotline, and a lot of other help for the inquiring user.
However, user are usually not as excited about your cool and fancy product like you are. They have a goal in mind and just want to reach it. If your tool is the right one, fine. If not, they will eventually choose another one (e.g. when it is too complicated to understand).
User action requires three things:
- Necessary motivation
- Sufficient ability
- Effective triggers
Learn here how to provide these three requirements here.
Addendum: I have created a resource stash for all things related to Software Product Management!