The Dropbox way to get new customers

Instead of paying for traffic from Goodle Adwords, Dropbox found a new way to get new customers: They rewarded existing, passionate customers for recommending the service to new users. Apparently, the cost of acquiring a new paying customer decreased significantly. The story to be learnt is to leverage existing users to find new ones. The company, the existing customer, and the new customer can benefit from such a model.

How to set up customer interviews

It is common knowledge that a good product manager knows the market and retrieves lots of reviews from customer. There are little hints, however, how exactly to contact customers and interview them.

This post is nearly two years old, but nevertheless is provides a good help. After all, customer feedback is too important to be left aside!