Users do not want to learn how to use your product

As a product manager, you might be tempted to assume that users want to learn how to use your product. You provide loads of documentation, a hotline, and a lot of other help for the inquiring user.

However, user are usually not as excited about your cool and fancy product like you are. They have a goal in mind and just want to reach it. If your tool is the right one, fine. If not, they will eventually choose another one (e.g. when it is too complicated to understand).

User action requires three things:

  • Necessary motivation
  • Sufficient ability
  • Effective triggers

Learn here how to provide these three requirements here.

 

Addendum: I have created a resource stash for all things related to Software Product Management!

Motion in UI Design

UI Design is not restricted to static display only. Motions helps designers improve user experience. The article “Motion in UX Design” explains why:

  • It drives user’s attention and hints at what will happen if a user completes a click/gesture.
  • It helps you orient users within the interface and provides guided focus between views.
  • It provides a visual feedback.

Check out the very good examples as well!

Future with no apps

Donny Reynolds points out that apps on mobile phones have two major drawback: discoverability and delivery. Both aspects are possible setbacks to individual apps’ success and to the platform’s success as a whole.

The proposed solution is to provide streamed apps on demand.

But wait – isn’t that websites?

Expecting that people keep their learned behaviour

People learn a certain behaviour and stick to it. The advantage is that they do not need to consciously remember an action, but can act unconsciously, thus reducing cognitive strain.

Now what happens when a well-known UI is changed? People would need to adapt, but will stick to their learned behaviour at first. Like Little Big Details shows, Chrome moved the search field on new tabs but still allows to enter search terms when users tap on the empty area where the field was before.

It looks like an Easter Egg, but is actually a well-designed UI.

Information, Perception, Truth

What you see is NOT what you get!

This is somewhat obvious to most of us, but sometimes software product lead users in a “wrong” way. Users have a hard time reaching their goal. So we need to keep in mind the difference between presented information and perceived information, and that there may be more than one truth.

I would like to refer to the article “Information, Meaning, Perception & Truth

Unbundling apps to stand-alone apps

There is a trend of unbundling the all-in-one app on smartphones into several stand-alone apps. The most prominent example is probably Facebook unbundling its Messenger app. However, there is some doubt that this strategy pays off in the future: Why The Great App Unbundling Trend Is Already In Trouble

Very interesting to read.