20 Questions from New Scrum Master to Product Owner

What should a new Scrum Master ask the Product Manager? Here are some suggestions that also provide a view on the product manager’s duties. I do not agree with all questions and all proposed answers, but it is definitely inspiring.

 

Addendum: I have created a resource stash for all things related to Software Product Management!

Better decision making

I stumbled across a post about better decision making for product managers. It encourages to pose three questions for each decision with larger (expected) impact:

  1. Imagine that the option you’re currently leaning toward simply vanished as a feasible alternative. What else could you do?
  2. Imagine that the alternative you are currently considering will actually turn out to be a terrible decision. Where could you go looking for the proof of that right now?
  3. Six months from now, what evidence would make you change your mind about the choice you’ve made? What would make you double-down?

Read the explanations in the full post “How to avoid the curse of knowledge“.

 

Addendum: I have created a resource stash for all things related to Software Product Management!

How to spot an outstanding product manager

The post “Find, Vet and Close the Best Product Managers” is about the hiring process of product managers. It provides good examples of questions and weak and strong answers, so it is definitely worth a read.

More than that, outstanding product managers’ qualities are listed, and I fully agree:

  • Articulate what a winning product looks like.

  • Rally the team to build it.

  • Iterate on it until they get it right.

The qualities are then further explained:

  • Intellectual ability

  • Communication

  • Leadership

  • Effectiveness within the company culture

  • Knows what users want

  • Strategic/Analytical Thinking

  • Technical background

  • Entrepreneurial spirit

Addendum: I have created a resource stash for all things related to Software Product Management!

Motion in UI Design

UI Design is not restricted to static display only. Motions helps designers improve user experience. The article “Motion in UX Design” explains why:

  • It drives user’s attention and hints at what will happen if a user completes a click/gesture.
  • It helps you orient users within the interface and provides guided focus between views.
  • It provides a visual feedback.

Check out the very good examples as well!

When to say YES to a Feature Request

Last week, I linked a very good post about how to say NO to a feature request. But then, when should you say YES to a feature request? There are a couple of questions to answer:

  • Does it fit your vision?
  • Will it still matter in 5 years?
  • Will everyone benefit from it?
  • Will it improve, complement or innovate on the  existing workflow?
  • Does it grow the business?
  • Will it generate new meaningful engagement?
  • If it succeeds, can we support & afford it?
  • Can we design it so that reward is greater than effort?
  • Can we do it well?
  • Can we scope it well?

I especially like to way to look on long-term cost.

Hiring product managers for product management experience

There has been a discussion about whether to hire product managers that have product management experience or to hire product managers that explicitly do not have this experience. This article highlights the arguments in favour of PM experience:

  • Good (great) product managers bring a critical mix of technical talent, business insight and market/customer/user insight
  • Even startups have product experience, even if there is no dedicated PM role
  • Subject matter experts have no PM skills
  • Product management is harder than you might think
  • “A weekend at the dude ranch doesn’t make you a cowboy.”

Moving from early stage to growth stage

Yerrie Kim speaks about how to act as a product manager in the early stage of product development and how to act in the growth stage of product development. She highlights the dimensions Technology, Customers and Team.

There is pretty much insight in the speech, but the difficult thing would be to realise when to move on from early phase to growth phase. This is not a sudden change but rather an evolution.