Benefit-driven Metrics

Are you measuring the right metrics of your product? This is a question posed in the essay Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell. It claims that you should measure the customer benefits instead of internal operating metrics.

I agree to a certain extent. It depends on your business model what you measure. If your users pays you, measure user satisfaction. If you sell the data, user satisfaction is a means to reach your business goals, but not the goal itself.


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