Killing a Feature

Killing a feature is a hard task for a product manager, because you can be sure that someone will complain, and that you break someone’s workflow.

But in order to build a great, focused product, you need to sunset a feature when it does not fit anymore.

Here is a guide on how to kill features properly:

  1. Confirm the condition is terminal
  2. Stop offering it to new sign-ups
  3. Divide users into two camps
  4. Announce end of life to remaining folks
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