Why do products fail? (Root Causes)

Probably, more products fail than not. This is not only due to lacking information, but also because of personal bias. Marty Cagan held a nice presentation which is also available as text. He points out many of the product failure reasons that are based on human irrational behaviour, and I mostly agree with him. This is a reminder for all of us to reflect our judgement from time to time.

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