Customer adoption of a new product or feature

So you have a great idea of a new product or feature. Anyway, how will you know that anyone else will like it and, more importantly, also use it?

Inspired by Marc Andreessen’s tweets, Hutch Carpenter asks three questions to evaluate the possible adoption of a product:

  • Does the idea target an actual job-to-be-done that enough people have?
  • Is the idea a meaningful improvement over the current way people fulfill their job-to-be-done?
  • Does the value of the idea to customers exceed the cost of the idea to them?

You can also rate the answers and display them in a kind of dashboard, but that’s all eye candy.

 

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