Hora Loranger from Nielsen Norman Group has a nice article that shows what to keep in mind when choosing category names for websites (or user interfaces):
- Choose descriptive words and phrases
- Avoid made-up words or terms
- Check for overlapping categories
- Use classification schemes that communicate attributes your users can decipher
- Don’t rely on your instincts when deciding label names.
Use usual, great examples and more insight in provided in the article. Highly recommended.