The Dropbox way to get new customers

Instead of paying for traffic from Goodle Adwords, Dropbox found a new way to get new customers: They rewarded existing, passionate customers for recommending the service to new users. Apparently, the cost of acquiring a new paying customer decreased significantly. The story to be learnt is to leverage existing users to find new ones. The company, the existing customer, and the new customer can benefit from such a model.

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