Old-school marketing does not work anymore. That’s easy to say, but companies struggle to find effective new ways of marketing their products. Giles Farrow has a nice list of Don’ts and their respective Do’s, focusing on customer involvement and the need to take customers’ demands seriously. Some of them are obvious, but I still see that few companies apply these new rules.
- Don’t brag, boasting is ignored. Do encourage feedback, reviews, social proof from customers.
- Don’t focus on your product features. Do focus on customer benefits, people using your products.
This is only a small excerpt from the list.