Case Study: Dyson

This is a case study about Dyson: It sucks, but that’s the point.

The analysis of the Dyson vacuums company reveals three mains factors of success:

  1. Focus on the obvious problem
  2. Plan for failure and learn from it
  3. Invest in what’s next

All of these can be applied to software product, too, and especially the third one is forgotten most often.

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