Meet the minimum requirements first

Jeff Lash posted an interesting article on the focus of product development, and consequential marketing of the product’s features. He claims that development should focus on meeting all minimum requirements first, instead of exceeding one particular requirement by far. This seems obvious, yet this rule is broken daily when looking at advertisements.

Very often, the theory is easy to understand, but we need a reminder to keep it on our minds. This article is such a reminder, especially when being excited for a feature and spending a lot of time with that particular feature.


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