Book Review: Business Model Generation

A while ago I read a book that is different from any other book I read before: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. This book brilliantly explains how to create new business models. This is, obviously, interesting to product managers.

The book is laid out with few words and many pictures and photographs. The centre of the book is the canvas, plotting the following areas:

  • Customer Segments
  • Value Proposition
  • Channels
  • Customer Relationships
  • Revenue Streams
  • Key Resources
  • Key Activities
  • Key Partnerships
  • Cost Structure

Each of the nine blocks is explained in good detail, and after defining each of the blocks, the user is supposed to have a complete business model ready for evaluation.

I highly recommend this book. It is fun to read and makes you not forget any of the important aspects of a new business idea. If you start from scratch with a new idea, this book will definitely help you.



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