The POEM Framework is an opportunity evaluation framework for new business and product ideas. In proper software product management, whenever you plan a new feature or product, you need to make sure that it will be successful. Therefore, numerous factors must be evaluated. The POEM Framework provides a good overview of all factors to be considered.
The content itself is not new and should be common sense, but the POEM structure ensures that nothing is forgotten. Plus, it’s open source and free.
This post explains the framework and is a good starting point.