Enterprise Software Marketing

This blog post on the What is Product Marketing Blog highlights several ways of marketing enterprise software. The post itself does not reveal much new information, but the author promises to dive deeper into them in other posts. The first comment to the post, however, is much more interesting: Is there a gap between Corporate Marketing and the people dealing with the customers? Can Corporate Marketing take into account all differences of markets, regions, cultures? This is where the real problem lies, not in the technical media used for marketing.

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