Enterprise Software Marketing

This blog post on the What is Product Marketing Blog highlights several ways of marketing enterprise software. The post itself does not reveal much new information, but the author promises to dive deeper into them in other posts. The first comment to the post, however, is much more interesting: Is there a gap between Corporate Marketing and the people dealing with the customers? Can Corporate Marketing take into account all differences of markets, regions, cultures? This is where the real problem lies, not in the technical media used for marketing.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s