Keep in mind that user cannot search

Jakob Nielsen, one of the world’s most renowned usability experts, found out (again) that users cannot search. They simple are not capable to do so. This is no discrimination against users, but his research shows that as long as the search is simple, people find what they search for, but as soon as the search gets more complicated, success rates drop.

When designing user interfaces and interaction processes, product managers need to keep this in mind. Here is the blog entry.


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