Too much cross-selling

Shopping websites can generate additional revenues by offering related articles that the buyer might like. This cross-selling approach can be observed on nearly any shopping site (though from what I heard, not all products listed are really “bought by others who viewed this item”, as claimed by shopping websites).

I do not know who Lena is, but in her blog she wrote a nice article of how she observed way too much cross-selling and bad user experience on a single site, showing that cross-selling can go badly wrong.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s