Product Manager in the enterprise (Enterprise Survival Guide)

I recently wrote about product managers for enterprise product. Now it’s time to write about product managers IN an enterprise.

Things are pretty different in large enterprises compared to fast and small start-ups. You need to be patient, accept a much higher grade of complexity, and do some other things, as explained in the article Product Management Career Resilience.

Product Management for the Enterprise

Most of the many articles I link do not mention the difference between managing consumer products and enterprise products. There are, however, severe differences, mostly regarding

  • the business model
  • buyer of the product (in enterprises the buyer is usually not the user)
  • innovation (do NOT move fast and break things)

Read the article Product Manager for the Enterprise here.

Expecting that people keep their learned behaviour

People learn a certain behaviour and stick to it. The advantage is that they do not need to consciously remember an action, but can act unconsciously, thus reducing cognitive strain.

Now what happens when a well-known UI is changed? People would need to adapt, but will stick to their learned behaviour at first. Like Little Big Details shows, Chrome moved the search field on new tabs but still allows to enter search terms when users tap on the empty area where the field was before.

It looks like an Easter Egg, but is actually a well-designed UI.

Four things UX needs to know about product management

This is a highly interesting article, since it does not contain the usual differences between a product manager and a designer. It contains a guide for designers on how to work with product managers (and make their lives easier). The format is the following:

  • What is a product manager, what is his job, how does he/she think?
  • What can I do as a designer to make his job easier?

I nice read from a different perspective.


What kind if people are highly successful product managers?

The article What Product VPs At High-Growth Startups Have In Common illustrates what high-profile product managers are like. Interesting to read in case you want to copy some of their behaviour😉

  1. Senior product leaders at high-growth companies have paid their dues.
  2. Engineering backgrounds are optional.
  3. Product leaders at high-growth startups are pretty darn smart.
  4. These product leaders may be ‘CEO of Product,’ but most have never been a CEO.
  5. Rich Mironov was right – not everybody cares about hiring someone with executive-level product management experience.
  6. And *sigh*, yes – most of these product leaders are men.

Information, Perception, Truth

What you see is NOT what you get!

This is somewhat obvious to most of us, but sometimes software product lead users in a “wrong” way. Users have a hard time reaching their goal. So we need to keep in mind the difference between presented information and perceived information, and that there may be more than one truth.

I would like to refer to the article “Information, Meaning, Perception & Truth

Benefit-driven Metrics

Are you measuring the right metrics of your product? This is a question posed in the essay Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell. It claims that you should measure the customer benefits instead of internal operating metrics.

I agree to a certain extent. It depends on your business model what you measure. If your users pays you, measure user satisfaction. If you sell the data, user satisfaction is a means to reach your business goals, but not the goal itself.