This is something for a laugh: Cartoons of the different types of software engineers. Personally, I like the Teflon-gineer most, but also found real-life examples of all other types.
Apple uses localized commercials, as this post shows. I like this extra effort because when promoting software or service, you need to reach people. If nobody cares about Facebook or Twitter in China, then why bother people with them? Weibo is a way better choice because it is present in the audience’s lives.
Of course, this causes additional effort and cost. On the other hand, marketing is only done to make people care about your product. So you should make them care.
Pricing is about value, which is not surprising. One way to find a suitable price for your product or service is to create a matrix with two axes, as Steve Johnson explains:
- Number of alternatives
- Effort of doing it myself
A smaller number of alternatives increases pricing potential as well as a higher the effort of doing it myself does (Make-or-Buy). The article has a nice illustration.
Littlebigdetails highlights one nice example of great user experience: The location of the CVC field of credit cards is through a flipped-over credit card image as soon as the user selects the corresponding input field.
Who did not experience this with form data on websites or on the phone: You enter your information into a form, hit the backspace button (or swipe left), and all the data is lost. Of course this makes people angry. The article How to lose form data and alienate people explains how to skip the pitfalls.
From time to time, everybody has to give negative feedback. It is a difficult thing to do and the probability of misunderstandings and hurtings is high. I found an article about 20 ways to give negative feedback. Not all of them are useful in all situations, but the list is worth keeping in mind.
This blog posts illustrates the responsibilities of product owners and product managers. Short, yet containing important responsibilities, and nice to read.
The Unique Selling Proposition (USP) of your product is worth nothing if the product does not persists in the minds of prospects. One way of making this obvious is to draw a Competitive Mindshare Map. The work should be done anyway, but I like to way to depict this to others.
Another example of a nice UI: The Forbes website shows small percentage bars in white on grey background in the “most read” list. The colour scheme is very unobtrusive, barely noticeable, yet very helpful when people discover the feature. I like this because it is a help for people who see the feature, and not an impediment for those who don’t.
I stumbled upon this detailed post on how to structurally educate and then persuade prospects or customers. Specifically, I like to approach of either to:
customers, depending on ease of use and the ability to do so.